We were approached by one of the UK’s largest charities to develop a video resource that engaged with sporting communities and individuals. The aim was to use ideas and experiences from the sporting world to help people explore questions surrounding culture, community, faith, and lifestyle. Working with the client, we helped develop the idea for three volumes of the resource, one to be released across three consecutive summers. This format maximised their audience’s focus on the cause and provided an opportunity for a wider narrative to span across the entire project.
We created a new identity and brand for the client, something bold and recognisable, with the versatility to evolve for future projects. The first volume was created with a combination of cinema cameras and professional drones, in locations across the country. The bespoke packaging was designed by us and created with G.F Smith Colorplan paper.